Hi, I’m Rachel, a business owner, cat-mum, bride to be, and someone who stopped settling so I could build a life worth living.

Welcome to my life, well crafted! 🐾

I live in London with my fiancé and our cat Johnny, my daily reminder to slow down and savour life. We love travelling, good food, spontaneous adventures, and making our little home feel like ours.

For years, I climbed the corporate ladder in Finance, taking on every project, chasing every promotion, and being the go-to person for everything. I thought success meant being the best at it all. But slowly, it became too much. I was exhausted, missing precious moments with family, and putting myself last. I was living on autopilot, in a routine built to drain me, and I didn’t know how to escape it.

Then life brought everything into focus, my fiancé was diagnosed with epilepsy and I realised life is too short. We only get one life, and nothing changes unless we decide to change it.

So I did.

I chose to take back my time and build a business that gives us the freedom, joy, and support we’d been craving.

Since then, I’ve reclaimed my confidence. I’ve set boundaries, prioritised my health, and fallen back in love with all the things that light me up; travel, painting, reading, and even DIY projects. This business is helping us create financial freedom, plan our wedding, and live fully now, not someday.

Well Crafted isn’t just my brand; it’s a movement built from strategy, soul, and a touch of playful magic (Johnny approves). It holds my mess and my magic, my rituals and my reimaginings.

If you’re ready to rewrite your story, I’m here to help you craft a life that feels truly yours.

Let’s build something bold, together.